A London agency facilitated regular airplay for ‘Sugarcane’

Camidoh’s Manager, George M. Britton has revealed some of the strategies they put in place after getting ‘Best New International Act’ nomination at the BET Awards 2023.

“We did a lot of work and followed up to where the song was going to places that I’ve never been before like Mauritius and Kuwait,” he remarked.

He said on Property FM in Cape Coast “It was pure promotion and strategic marketing that we put in place and we knew that if we implement it effectively it would give us the results.

Talking to Amansan Krakye, the talent manager disclosed that they hired an agency in London to make sure the ‘Sugarcane’ song had massive airplay on radio.

He revealed “We intentionally hired an agency in London which was tasked with getting the sugarcane song played consistently on radio and some of the top media houses.

“It was done in such a way that all the money we got from the song we had to put it back in the promotional strategies which has gotten us to where we are today,” he added monitored by MyNewsGh.com