Ghana’s Highlife music identity not commercial enough

Albert Serebo Ayeh-Hanson, known by his stage name Ball J, a rapper, has lamented how Ghana has failed in commercializing Highlife music

“As for Ghana we have our real identify as Highlife which is perfect but making the Highlife commercial is what we’ve failed,” Ball J told Amansan Krakye.

According to the sound engineer, though Highlife has been accepted as a Ghanaian genre, the most difficult thing is how to make it enter the Grammys.

Ball J said we either have to redefine Highlife or we have to bring a new genre of music during an interview on Cape Coast-based Property FM.

He continued “Because we have Highlife in Ghana that when you come into the country you’ll hear being played but how does it enter the Grammys.

“Before our Highlife goes to the Grammys we have to redefine it and say this is Highlife from Ghana or we have to bring a new genre,” he ended sighted by MyNewsGh.com