Go on YouTube and see – Kofi Asamoah on ‘dead’ Ghana films

Chief Executive Officer of Kofas Media, Kofi Asamoah, has dismissed suggestions that Ghana’s movie industry is dead, insisting the sector is thriving in new ways that many fail to recognize.

The ‘Boys Kasa’ creator pointed to the massive surge of Ghanaian content online as proof of the industry’s vitality.

“If you go on YouTube today, the quantum of content there from Ghana is overwhelming. There’s never been anything like that in the past.

“Somebody came to Ghana one time and asked how they could watch a Ghana movie. The person was told we don’t make Ghana movies anymore, when they hadn’t even been to Silverbird cinemas or checked YouTube,” he said on Starr Showbiz with Feeling Daddy on Starr 103.5 FM.

Kofi Asamoah noted that although traditional film production structures have changed, Ghanaian creatives have found new avenues through digital platforms.

“By the time we migrated, Nigerians and other industries were long gone. Now YouTube is giving money, Facebook is giving money, TikTok is giving money.

“But big producers think these are not areas they should endeavour in, so they’ve left it for content creators, TikTokers, and Kumawood filmmakers,” he explained.

He added that the perception of decline is largely due to audiences focusing on a few mainstream stars, ignoring the diversity of new talent and productions emerging across the country.

“Look at Akwaaba Magic, look at Canal+. There are more productions now than in the past. There are more producers, more film companies, and more actors now than before.

“Since they are not seeing Jackie Appiah in new movies, then the industry is dead. No, it is not.

“I dare anyone who thinks the Ghana movie industry is dead to go on YouTube or Google and type in new Ghana movies,” Asamoah challenged.

According to him, the Ghanaian film landscape is simply evolving, and those willing to explore modern platforms will find that the industry is very much alive.