How I shaped Shatta Wale’s brand

Artiste manager and entertainment critic Lawrence Nana Asiamah Hanson, popularly known as Bulldog, has revealed the role in propelling Shatta Wale’s brand.

Bulldog modestly said he cannot take sole credit for Wale’s rise but acknowledges the strategic support his team provided.

He said the artist’s return was a collective effort built on work done by others before he stepped in.

“I won’t take that credit for myself alone,” he told Roselyn Felli on Joy Prime in an interview, monitored by MyNewsGh.

“Life is a journey. It’s like a baton race. Some people had already done some work before he came to us.”

According to him, Shatta Wale’s team approached him at a time when the artist was seeking renewed visibility after spending nearly a decade underground.

“He wanted a comeback,” Bulldog explained. “For about ten years, he was trying to do his thing, but at that time you could not break through without traditional media. You needed interviews, you needed visibility.”

Bulldog said his outfit had built strong relationships within the media space from previous projects with artistes such as 5Five and other industry players. That goodwill became crucial.

“We had plenty friends in the media. We had goodwill. He needed to leverage that goodwill to get to the top. And yes, we delivered.”

He disclosed that he worked with Shatta Wale for about two and a half to three years, describing that period as productive.

“When he came to us with the assignment, we achieved something,” he added.

While acknowledging Shatta Wale’s current success, Bulldog stressed that growth in the industry is rarely the work of one person.

“Shatta is for all of us,” he said. “Everybody who contributed played a role.”