Why I chose to shoot my next music video at the Stamford Bridge—King Promise opens up

Ghanaian Afrobeat star and reigning artist of the year, King Promise, has opened up on why he chose Stamford Bridge to shoot content for his upcoming single, “Bad Habits.”

According to him, his bad habit is that he cannot stop whining, and therefore since his club, Chelsea also can’t stop winning there was no better place to shoot content for his upcoming music video than the stamford bridge.

Disclosing this with the media wing of Chlsea Football Club, the musician said “Because why not Stamford Bridge? This is our home, this my home, we’re world champions. I have a song called Bad Habits that says I can’t stop winning, that’s my bad habit. And we can’t stop winning, we’re the world champions right now, we just won the Club World Cup.

We won a European trophy as well, the female team won trophies as well, so that’s our bad habit, we can’t stop winning. That’s why I wanted to come here to film it and I’m thankful to everyone for opening up the stadium to the boy from Accra to make some beautiful content”.

The musician also spoke on how Michael Essien’s story inspires him and many Ghanaian youth who aspire for global impact.

“He’s Ghanaian royalty. An inspiration, motivation, from nothing to something, from home to global. Michael Essien means a lot because to make it out of nothing to be on the world stage is something that gives the youth hope. It gives the kids the idea that if he can make it, you can make it.

That’s what I stand for as well. Where I’m from is in Accra, the capital, but it’s on the other side, and you wouldn’t expect someone like me, coming from there, to make it this far, in my career and how my music has travelled across the globe and across continents.

It’s similar to what Michael Essien did with Chelsea, where he came from the streets of Accra and ended up on the world stage. For me, just having him play for Chelsea made me think if he can do it on the world stage then I can do it on the world stage as well.

He’s a great guy. He was with me at a show I did in Denmark. I got him on stage and he’s a little bit shy, he doesn’t really like the cameras, but he’s an amazing guy,” he said.